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Coffee because adulting is hard.

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High Quality Specialty Coffee

<strong>High Quality Specialty Coffee</strong>

We source, brew and serve only fresh and high quality speciality coffee beans following the speciality coffee association standards.

We constantly search and develop in order to deliver unique tasting profiles of coffee according to their country of origin through our expertise and extensive experience.

As a matter of fact we always trying to exceed the expectation of our guests and make every day a memorable experience.

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Enriching Lives Through Coffee, Food, and Genuine Care

<strong>Enriching Lives Through Coffee, Food, and Genuine Care</strong>

UP’s mission is to enrich the lives of our staff, guests, community and owners. We do this by providing superior quality Speciality beverages, food, exceptional customer service, genuine hospitality, sophisticated and comfortable ambiance.

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Legendary Service Starts Here

<strong>Legendary Service Starts Here</strong>

We believe in providing legendary service. Our goal is to provide the kind of unique and genuine sort of personal care and attention that our customers tell stories about. We never stop trying to do it better, no matter how good we are.

We constantly strive to “raise the bar.” We know that great achievements are only possible from helping and respecting each other. We work to build trust with others in each and every transaction and interaction. We recognize that honesty and trust form the bond that holds organizations and relationships together.

We are pleased to serve you!

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Customer Reviews

Check out our most recent reviews!

Samuel A Perez

Samuel A Perez

Beautiful location next to the local W train track on 31st & 23rd road. A little bit noisy but the New York City Astoria Atmosphere is a good feeling! Service is great, coffee is perfect avocado salad delicious chocolate croissants tasty and fresh! Wait time is a little bit long but you expect that for a busy location ... like this one. Extremely clean location customer service is excellent overall I would definitely recommend this place! Oh almost forgot it's a little bit high on cost for the area keep in mind it's like city prices so 8 Star's ⭐✨⭐✨⭐✨⭐✨ ⭐ it would've been 10 stars if the price was reasonable but again overall great location thanks guys! Check out my Instagram nyctme account for more Read More

Julia H

Julia H

This is a really lovely place in Astoria, serving Greek/ European products and food. I have to say desserts were 4ish⭐️ overall but considering the space and staff, I put 5 eventually. Highly recommend the market! A lot of kinds of feta cheese!✨ Cappuccino was on the dark, bitter side, pretty classic. Hazelnut ... chocolate cake tasted like the name, hazelnut and chocolate flavor, on the sweet side. Orange pie dome was a little bit soggy and kinda too sweet for me. But it was unique! Read More

Vee Zee

Vee Zee

Atmosphere gives you a nostalgic feeling of being back in Greece. Their coffees with honey are delicious & the new breakfast sandwiches are absolutely amazing. My favorite coffee to pick up with a friendly staff.

Jordan Robinson

Jordan Robinson

I ordered their bacon, egg and cheese croissant sandwich while my date got me one of their coffees. I'm not sure the name of the coffee, but it reminded me of a really nice mocha. The sandwich was incredibly delightful. Not too crispy not too hot. It was just the comfort food I needed to start my day. The staff were ... incredibly friendly and patient as I struggled to find the bathroom and they guided me where it was in the store. They were pretty informative about different coffees that they offered and were overall just friendly and cordial to the customers. The space is beautiful as they have a convenience store on the inside next to the shop but on the outside there are patios where people can sit and chat. Me and my date got to enjoy breakfast while having his dog relax with us outside. It provided just the Zen I needed before hopping in to my busy work day and I recommend it for anyone who needs rest before they enter a storm. Read More

Carter Benes

Carter Benes

I love coming to both the locations. The baked goods are warm and fresh whenever I go. I have ordered the same thing for 3 years and it hits every-time: large freddo cappuccino, 2 sugars, and cinnamon. The milk is fluffy and smooth, the bitter and slightly sweet, smooth shots create a joyful experience. I have met ... friends here, done homework, written short stories, and been in when it was packed the line wrapped around the entire store. Worth it! Thank you for three years and counting of reliable, delicious coffee and goods! Read More

PTR

PTR

Lovely interior; modern, bright, and tasteful with a Greek influence. Loved the seating. Cafe tables offered in an enclosed space but very bright with natural light. Perhaps they open the windows when it’s warmer. We were there when it was a bit chilly. Super convenient to access from subway. Had a latte, ... cappuccino, chocolate croissant and mini spinach and cheese pies. Liked it all. Nice place to sit and relax; good energy. Read More

Chrissy Smaragdas

Chrissy Smaragdas

The breakfast brioche and latte here are a total game changer! Whether it’s breakfast or lunch, I can always count on them to have the best menu options that always hit the spot😍. The vibe is unmatched—it’s the coziest place to hang out anytime during those cold winter days and nights .. (outside or inside they are ... both warm and cozy and I highly recommend their hot coco) ☕️ The staff? Friendliest crew ever, and they always make you feel so welcome. And the coffee? WOW. It’s next level good. This spot just has everything you need- great food, amazing coffee, and the perfect spot to pass time and just chill 😍 Read More

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